Social media is a vital aspect of online marketing. If your business doesn’t have a social presence, it is losing on traffic and reach. Creating a social media page will not help your business if you’re not doing anything. You have to have the types of social media posts that are interesting, be consistent, engage with your audience, give what you receive or sometimes give more than you receive, be relevant and active. It is with all these efforts that you will grow your page and reach.
In the previous part of this article, we looked at the kinds of social media posts that work for all niche. In this article, i.e. part ll, let’s look at some more of those posts.
Have you ever thought of something and connected it with a joke? Why do you think you do that? Because it’s relatable, right?. People like relatable content. The ones that make them think oh that’s so me!
You think of a situation, and there is a meme or a gif present there. You can use these on days like #FunFriday and share something relatable that you go through or people in your niche go through while doing their business. They are highly relatable and have a tremendous engagement rate. Remember – People come online to get entertained, not listen to the same mundane topic.
You can use Giphy for memes.
Behind The Scenes
Give your audience a view behind the curtain. What goes through your mind while making or planning something and how you execute it. What is the thought process, and how you channelise your time and energy through it? What inspired you to do something or take upon a particular challenge. How did you overcome a hurdle in your path towards making your business grow? These kinds of posts make people connect with your brand on a personal level because they not only see the final product but also see what goes into the makings of it.
Some people motivate you and push you to do your best. It can be an anyone ranging from your mentor to the fellow blogger you admire and appreciate. Research about them and if possible interview them to find out their story and share it on your page. Prepare a list of questions that you want answers to and think will be valuable to your audience. Approach them via the contact page on their website or through social media. Be civil, polite and responsive. Learn more about them if you can. They might ask you some questions to see whether you’re genuine or someone looking to reach their audience with a fake interview.
If your approach is right, they will agree to it. And even share the final post on their platform praising you! How awesome would that be? You get to talk to your mentor and them promoting your content. It’s a win-win.
Tools You Use
Everyone uses software, a tool or an app to make their every day easier. Share it with your followers and tell them how it works and what are its features. Tell them how it saves you time or gets work done faster. Show them how you found it and what it can do for their business. Everyone likes reviews. If you give a good explanation, they might start using it and start following you for more such advice and tools. Try these kinds of posts. They will surely like it.
Read a book that your audience should know about? Watched a show that you want your followers to see? Or you had a thought and want to expand more on it. Write an opinionated article on it. Answer the What, Why, Where, How, When, while writing these posts. Go in depths if you can. Research is the key here. An opinion night work or might not. But something which is based on facts has a high rate of reach.
Mistakes To Avoid
No one’s journey is perfect. Everyone makes mistakes and learns and grows from it. I am sure you’ve done it too. Make a post about it to to make other people aware of it. Remember – Everyone can learn from their own mistakes, but to learn from someone else while not repeating that same mistake is the key. Explain what mistake you made and why you thought it was right at the time. What did it make you realise and what did it cost you. And what you did to make it right. Keep it short, concise and informative. If you can show an example or share a reference, that’s the icing on the cake.
You can’t just post content and expect engagement. You have to post interactive content. Content which is communicative has a higher chance of performing well.
Ask question to your audience, take their opinions abou what they say and think. If you notice carefully, you will get a lot more ideas from your interactive post than your research, because here you will actually hear from the horse’s mouth what they want and think.
This is the end of part two. What did you think of these ideas? Do let me know what you think in the comments section.
More parts will follow where I will go deep into other kinds of posts that work for every niche. Till then keep reading and exploring!
Check out the first part here.