7 Types Of Social Media Posts That Work For Every Niche - Part 2

Social media is a vital aspect of online marketing. If your business doesn’t have a social presence, it is losing traffic and reach. Creating a social media page will not help your business if you’re not doing anything. You have to have the types of social media posts that are interesting, be consistent, engage with your audience, give what you receive, or sometimes give more than you receive, be relevant, and be active. It is with all these efforts that you will grow your page and reach.

In the previous part of this article, we looked at the kinds of social media posts that work for all niches. In this article, i.e., part 2, let’s look at some more of those posts.

7 Types Of Social Media Posts That Work For Every Niche

Types of Social Media Posts

Meme Based

Have you ever thought of something and connected it with a joke? Why do you think you do that? Because it’s relatable, right? People like relatable content. The ones that make them think, Oh, that’s so me!

You think of a situation, and there is a meme or a gif present there. You can use these on days like #FunFriday and share something relatable that you go through or people in your niche go through while doing their business. They are highly relatable and have a tremendous engagement rate. Remember, people come online to get entertained, not to listen to the same mundane topic.

You can use Giphy for memes.

via Andrea on GIPHY

Behind The Scenes

Give your audience a view behind the curtain. What goes through your mind while making or planning something, and how do you execute it? What is the thought process, and how do you channel your time and energy through it? What inspired you to do something or take on a particular challenge? How did you overcome a hurdle in your path towards making your business grow? These kinds of posts make people connect with your brand on a personal level because they not only see the final product but also see what goes into making it.

Success Stories

Some people motivate you and push you to do your best. It can be anyone, ranging from your mentor to the fellow blogger you admire and appreciate. Research them, and if possible, interview them to find out their story and share it on your page. Prepare a list of questions that you want answers to and think will be valuable to your audience. Approach them via the contact page on their website or through social media. Be civil, polite, and responsive. Learn more about them if you can. They might ask you some questions to see whether you’re genuine or someone looking to reach their audience with a fake interview.

If your approach is right, they will agree to it. And even share the final post on their platform, praising you! How awesome would that be? You get to talk to your mentor, and they promote your content. It’s a win-win.

Tools You Use

Everyone uses software, a tool, or an app to make their daily lives easier. Share it with your followers and tell them how it works and what its features are. Tell them how it saves you time or gets work done faster. Show them how you found it and what it can do for their business. Everyone likes reviews. If you give a good explanation, they might start using it and start following you for more such advice and tools. Try these kinds of posts. They will surely like it.

Opinion Based

Read a book that your audience should know about. Have you watched a show that you want your followers to see? Or you had a thought and wanted to expand more on it. Write an opinionated article on it. Answer the What, Why, Where, How, and When while writing these posts. Go in-depth if you can. Research is the key here. An opinion might work or might not. But something that is based on facts has a high rate of reach.

via Big Brother After Dark on GIPHY

Mistakes To Avoid

No one’s journey is perfect. Everyone makes mistakes and learns and grows from them. I’m sure you’ve done it too. Make a post about it to make other people aware of it. Remember: Everyone can learn from their own mistakes, but learning from someone else without repeating the same mistake is the key. Explain what mistake you made and why you thought it was right at the time. What did it make you realise, and what did it cost you? And what you did to make it right. Keep it short, concise, and informative. If you can show an example or share a reference, that’s the icing on the cake.

via Cameo on GIPHY

Interactive Posts

You can’t just post content and expect engagement. You have to post interactive content. Communicative content has a higher chance of performing well.

Ask questions of your audience and get their opinions about what they say and think. If you notice carefully, you will get a lot more ideas from your interactive post than from your research because here you will hear from the horse’s mouth what they want and think.

via Late Night with Seth Meyers on GIPHY

This is the end of Part 2. What do you think of these ideas? Do let me know what you think in the comments section.

Check out the first part here.

Follow itisaditijain for actionable social media tips.


Aditi Jain

Learn the secrets of growing your social media from an actual Social Media Manager!


November 15, 2020 3:53 am

Great ideas. Thanks for sharing.

A Capone Connection
November 16, 2020 9:16 pm

These tips were very helpful. Sometimes I get overwhelmed thinking that I have to do something very grand but you showed me that it’s okay to be simple too. Thanks!

November 16, 2020 10:54 pm

I’ve come to réalisé that peoe crave to read the success stories of others and also want to know tools used too. This is quite an insightful post.


November 16, 2020 11:20 pm

Thanks for the tips Aditi! I will use them to try and grow my Instagram account!:)

November 17, 2020 7:43 pm

Great information. Especially the part about engaging posts. Thanks!

November 19, 2020 9:10 pm

This is a great reminder to think outside of the box with the kinds of posts we put out there. Maybe due to my niche but I also see a ton of motivational kinds of posts. It seems like that could also be something some people could add to the list. Thanks for this post, I’m going to think about what else I can do to make my social media more engaging!

November 20, 2020 12:10 am

Great tips! I find that asking opinion based questions or post is a great way to get engagements on your post. Thanks for sharing!

Karsen Lynn
November 20, 2020 12:14 am

Great post, i often forget the basics and it seems overwhelming! Thank you for these incredible tips!

November 20, 2020 12:55 am

I’m try these out during my next post. I’m hoping to expand my reach.

November 20, 2020 5:53 am

I really need to work with interactive posts I usually forget about it.

Scott Harrison Rees
November 20, 2020 4:21 pm

Hi Aditi! Thanks for the tips. Speaking of gifs, your game is strong. 😀 My blog is still quite young and I am experimenting with content. Posts like these are helpful.

November 20, 2020 5:35 pm

completely agree with all of your ideas.
great tips and thanks for sharing.

Laia Feliu
November 21, 2020 8:15 pm

Great post. thanks for sharing this.

November 22, 2020 10:03 pm

Simple but effective. Great tips. I enjoy this post.

November 23, 2020 5:10 pm

I love the way you’ve broken it down! Saving to refer back to later 🙂

Becca @ The LDN Lifestyle
November 25, 2020 2:06 am

Great tips! I’m trying to grow my social media presence with the ultimate aim of more blog views. This has given me a few good ideas – going to do a behind the scenes of getting an Instagram shot!

Kat @The Hobbit Hold
November 30, 2020 6:46 pm

Very useful tips! Sometimes we all run out of social media posting ideas.

November 30, 2020 8:26 pm

These are creative ideas….my brainstorming has started. 🙂 Thanks for sharing!

Miranda Balogh | Watercolour Art | Creative Marketing
November 30, 2020 10:18 pm

These are all really great tips for anyone who’s using social media to grow their following and online presence. Thanks for sharing these tips!

DeShena @ExtravagantlyBroke
December 1, 2020 7:55 am

These are some great tips! I think you’re right about interactive content. I get so much more engagement when I ask a relevant question.

Dane Asmone
December 1, 2020 4:04 pm

Great tips Aditi
I also need to up my social media engagement rate. Thank you for these wonderful tips. Will put it to use..i have been using gif images these couple of months and i must say its quite fun and engaging ahah at least for me !

December 15, 2020 9:15 pm

Love the ideas you shared! I love posting inspirational and educational posts on my Insta, but will definitely try some of your ideas!

Alyssa Hixenbaugh
December 16, 2020 8:27 pm

This is really great information! I’m always happy to learn new posting techniques. 🙂

December 16, 2020 9:34 pm

Great ideas! I’m always looking for more engagement on social media . Thanks!

moto x3m game
December 24, 2020 8:18 pm

Amazing! Its actually amazing paragraph, I have got much
clear idea on the topic of from this article.

December 29, 2020 3:40 am

I will try these out for sure. I keep trying to get my audience engaged an it’s really hard to get them to actually respond! Even when I ask questions.

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February 8, 2021 1:32 pm

Excellent blog post. I absolutely appreciate this site. Keep it up!

Sangeeta Jain
February 21, 2021 6:34 pm

These are great ideas! Meme based contents relates the most

Aditya Jain
February 21, 2021 8:19 pm

I love seeing success stories. They are so motivating and inspiring.

Suresh Kumar
February 23, 2021 9:26 am

I love tips and tools relate posts. There’s always something new to learn from that.

Nikita Gupta
February 28, 2021 3:55 pm

Sharing behind the scenes is a great idea. Thanks for sharing.

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June 27, 2021 8:45 pm

These were all great! I personally love doing the behind-the-scenes type posts. They are so much fun!

June 28, 2021 2:00 pm

Interesting blog. Waiting for your next.

Jimmy Clare
June 29, 2021 12:12 am

What a very helpful post I am going to remember that for next time.

July 4, 2021 3:21 pm

Super useful ideas here. Always looking for ways to keep posts fresh, revenant and useful. Thanks for sharing

July 15, 2021 12:02 am

Really great suggestions . Sometimes it hard to figure out what to post but these are great.

Kayla DiMaggio
July 15, 2021 12:02 am

Thanks so much for sharing! I am always looking for ways to up my social media game!

Briana | Next Destination Unknown
July 15, 2021 12:32 am

Great suggestions for social media posts! You hit the nail on the head – relatable and communicative content are key for engagement! I’ll admit I’ve been struggling with coming up with ideas for social media posts lately. Thanks for the helpful ideas!

July 15, 2021 2:04 am

Love these suggestions . There are always a creative block on what to post and these are great . Thank you for sharing .

July 15, 2021 11:39 pm

You’re totally right! Meme posts and behind the scene posts are what people love! These types of social media posts always get the most engagement for me!

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