Social media is a vital aspect of online marketing. If your business doesn’t have a social presence, it is losing traffic and reach. Creating a social media page will not help your business if you’re not doing anything. You have to have the types of social media posts that are interesting, be consistent, engage with your audience, give what you receive, or sometimes give more than you receive, be relevant, and be active. It is with all these efforts that you will grow your page and reach.
In the previous part of this article, we looked at the kinds of social media posts that work for all niches. In this article, i.e., part 2, let’s look at some more of those posts.
Meme Based
Have you ever thought of something and connected it with a joke? Why do you think you do that? Because it’s relatable, right? People like relatable content. The ones that make them think, Oh, that’s so me!
You think of a situation, and there is a meme or a gif present there. You can use these on days like #FunFriday and share something relatable that you go through or people in your niche go through while doing their business. They are highly relatable and have a tremendous engagement rate. Remember, people come online to get entertained, not to listen to the same mundane topic.
Behind The Scenes
Give your audience a view behind the curtain. What goes through your mind while making or planning something and how do you execute it? What is the thought process, and how do you channel your time and energy through it? What inspired you to do something or take on a particular challenge? How did you overcome a hurdle in your path towards making your business grow? These kinds of posts make people connect with your brand on a personal level because they not only see the final product but also see what goes into making it.
Success Stories
Some people motivate you and push you to do your best. It can be anyone, ranging from your mentor to the fellow blogger you admire and appreciate. Research them, and if possible, interview them to find out their story and share it on your page. Prepare a list of questions that you want answers to and think will be valuable to your audience. Approach them via the contact page on their website or through social media. Be civil, polite, and responsive. Learn more about them if you can. They might ask you some questions to see whether you’re genuine or someone looking to reach their audience with a fake interview.
If your approach is right, they will agree to it. And even share the final post on their platform, praising you! How awesome would that be? You get to talk to your mentor, and they promote your content. It’s a win-win.
Tools You Use
Everyone uses software, a tool, or an app to make their daily lives easier. Share it with your followers and tell them how it works and what its features are. Tell them how it saves you time or gets work done faster. Show them how you found it and what it can do for their business. Everyone likes reviews. If you give a good explanation, they might start using it and start following you for more such advice and tools. Try these kinds of posts. They will surely like it.
Opinion Based
Read a book that your audience should know about. Have you watched a show that you want your followers to see? Or you had a thought and wanted to expand more on it. Write an opinionated article on it. Answer the What, Why, Where, How, and When while writing these posts. Go in-depth if you can. Research is the key here. An opinion might work or might not. But something that is based on facts has a high rate of reach.
Mistakes To Avoid
No one’s journey is perfect. Everyone makes mistakes and learns and grows from them. I'm sure you’ve done it too. Make a post about it to make other people aware of it. Remember: Everyone can learn from their own mistakes, but learning from someone else without repeating the same mistake is the key. Explain what mistake you made and why you thought it was right at the time. What did it make you realise, and what did it cost you? And what you did to make it right. Keep it short, concise, and informative. If you can show an example or share a reference, that’s the icing on the cake.
Interactive Posts
You can’t just post content and expect engagement. You have to post interactive content. Communicative content has a higher chance of performing well.
Ask questions of your audience and get their opinions about what they say and think. If you notice carefully, you will get a lot more ideas from your interactive post than from your research because here you will hear from the horse’s mouth what they want and think.
This is the end of Part 2. What do you think of these ideas? Do let me know what you think in the comments section.
Check out the first part here.
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