What common social media mistakes are you making? Read on to find out.
Everyone who has a blog, a business, or a side Hustle knows or should know the power of social media marketing. It can make your business reach new heights. It helps in getting you recognition, website traffic, sales, awareness, and a lot more. But more often than not, we end up making social media mistakes that can cost us.
Don’t worry. You are not the only one to make these social media mistakes. Many out there think it is right to do so. I was one of them. (I am still, but I am trying to improve.)
Let’s debunk these Social Media Mistakes and start afresh.
7 Important Social Media Mistakes To Avoid
Not Being Consistent
This is the first one. You cannot afford to make this social media mistake at all. You have to show up and be consistent. Out of Sight is out of mind. People don’t remember what they had for lunch two days ago. How are they going to recognise you if you don’t show up? Of course, being subtle about it is the key, but you have to make an effort. It is not at all easy, and it takes a lot of time to produce regular content that is unique and creative. But it is not at all impossible to do so. All it takes is effort, which you have to put in if you want to grow your business.
Using Banned Hashtags or Not Using the Right Hashtags
You CANNOT use hashtags like #Tip and #Food. It doesn’t make any sense at all. You have to use hashtags that have meaning and have followers. Hashtags like #SocialMediaTips or #FoodRecipies make sense as they are conveying what it is for. Invest some time and search for one of the hashtags that you will be using in your post to see what other kinds of posts show up. See if it’s the right type of audience you want to target. If yes, go for it, change your strategy, and don’t make this social media mistake.
Posting at Odd Timings
Post at a time when your audience and your followers are active on social media. Most of the time, people use social media in the mornings just after they wake up while travelling to and from work, or during the night. Each social media platform has a different set of audiences and different time that works. Find out what works for you and when your followers are active.
Falling in the Follow/Unfollow Game
This is the social media mistake that every blogger can admit to having committed. Even I will agree to it. When you are starting, you think the numbers matter. If you have X number of followers, you’ll be happy, or if you have X number of followers, you will achieve this.
But it doesn’t work that way. Following the follow, unfollow method will result in your growth going haywire because you will be busy following and unfollowing and not focusing on the stuff that matters.
Yes, I will not deny that numbers don’t matter. It does. It gives you a sense of accomplishment and pride and motivates you to keep going. But you also have to attend engagements—more on that in the next point.
Check out this article on Social Media Tips
Not engaging with others
How can you expect people to engage with your posts if you don’t do the same with them? You get what you give. Unless you’re a celebrity or an Influencer, you cannot expect people to just magically like, comment on, and share your post. How many times have you wished someone would return a favour after you did something for them? The same concept applies here too.
Do this every day. It will not take more than 10 minutes of your time.
- Like posts in your feed, explore sections that you like, or sometimes encourage others.
- Comment on something meaningful. Don’t just leave an excellent review and move on. Add value to their post. Share your thoughts and insights.
- Share it in your story, tag them, and give them a shout-out. 90% of the time, you will get one in return.
Go ahead and do this and STOP making this social media mistake.
Not sharing posts on stories
Again, the same concept applies here. Why will someone else promote your content if you don’t promote it yourself? You have to be shameless and promote your content again and again. Share it in your stories. A lot of times, people will check their stories and not feed them, and vice versa. Put a friendly emoji or sticker on it. Or write one to two sentences about what the post is about and share it in your stories. Chances are, if it’s eye-catching, they will visit your feed.
Not replying to comments
How would you feel if you tagged someone in a meme and they did not respond? Or if they just liked it and moved on? Not a good feeling, right? Exactly. This is what applies here as well. When someone takes the time to comment on your post, have the courtesy to respond. It can be an emoji, a thank-you, or a thoughtful response. If it’s Instagram and their comment is excellent, pin it.
These are all very small and common social media mistakes we all made and still make, knowingly or unknowingly. They won’t matter in the present, but they will in the long run.
Try to make the effort to not make this mistake and see the changes for yourself.
Refer to this article and see how to keep your social media updated.
What other social media mistakes have you made? Share in the comments below.
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45 Comments
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I have ffound very interesting your article.It’s pretty worth enough
for me. In my view, if aall website owners and bloggers made
good content as yyou did, the web will be a lot more useful than ever before.
Astrid
i totally agree with this. for months,i was struggling to reach followers,i was constantly stuck at around 1500 instagram followers. but last week,i started doing all these things,and voila – 100 new followers came out of nowhere.
Laia Feliu
I just recently realised how important it is to engage with other bloggers and my own readers and it has been a game-changer!!! Also, you’re so right about posting at certain times…great post!
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Very nice post. I just stumbled upoon your blog and wanted to say that I’ve truly enjoyed surfing around your blog posts.
In any case I will be subscrbing to your feed and I hope you write again very soon!
Celeste
Really great tips! People often forget that engaging with others on social media is equally as important as posting quality content
Melissa
I love the tips! Very new to the blogging world trying to gain as much knowledge in a quick time! I’m in complete agreement with communicating with your readers. A happy reader is a return reader. Keep up the extremely helpful tips. They are appreciated.
Jeannie
thank you for the tips! great reminder
Sangeeta Jain
Consistency is really difficult but veryy important too. Thanks for the reminder
Aditya Jain
Being consistent is really very important. Thanks for the reminder
Mimmie Kaellander
I love this! These are all so easy to fall for and it has some serious consequences if you do. Thanks for pointing them out and making them specific!
Ruchi
Nice points Aditi!! I am trying to be consistent but time just flies with kids around.
Nadya
Love this! It’s always good to be reminded to be a user as WELL as a sharer. If everyone’s just yelling into the void, and nobody’s listening, NOTHING’s going to happen!
Wiola
Thank you for sharing all these helpful tips 🙂 The one with hashtags has been especially enlightening for me.
Kari
I am the worst at doing stories, I know I need to get on it, thanks for the nudge and all the social media tips!
Chris
That’s a really good list. Thank you so much for the reminder. I’m guilty of often not replying to my comments. I need to get into the habit of always replying to thoughtful comments. I do comment on a lot of other people’s blogs though. I try to make thoughtful comments as well. I’m guilty of posting at odd timings too.
Suresh Kumar
Replying to comments is essential. You need to engage with your audience.
Nikita Gupta
Posting at the right time is really very important.
Jyoti
All these are really common mistakes which you bought to attention. Good going.
Gunel Ibadova
Thanks for sharing such an importan post. All the tips are helpful.
Erika Ravnsborg
Wow! I didn’t know I was making half of these mistakes. Thanks for the great tips.
Priya|how to be a positive parent
Your post has been an eye-opener. It is very easy to forget the social media etiquette! I will keep your tips in mind.
Priya|how to be a positive parent
Your post has been an eye-opener. It is very easy to forget the social media etiquette! I will keep your tips in mind. Thanks for sharing.
Alyssa Hixenbaugh
You shared some really great tips! I need to work on a couple of these. 🙂
Jen Keefe
These are excellent tips! So many have lost touch with what is important- engaging with your audience! Not just “engagement” but actually forming a relationship! Oh, and the follow/unfollow game makes me absolutely nuts! Times are changing though and we are once again being rewarded for authentic and genuine contact and relationships. yay! Great post!
Adriane
Great tips. It is so hard to keep up with social media on top of everything else.
Sarah
These are such important tips! I am definitely going to follow these. Social media is so hard to understand sometimes. I feel like there is so much to learn.
Suzanne
Thank you for your post. Great tips for those of us that are new at blogging. I like posting at early hours, and replying to comments. I am trying to be an interactive as possible and I do see the difference! I look forward to reading more from you.
Cori
These are amazing tips. I feel like sometimes I have difficulty putting into words what I like about what others write (even if I LOVE the post), so I sound generic in my encouragement in my comments. I need to become better about that.
And you’re absolutely right- following numbers isn’t always helpful or meaningful in ways we do it. Thank you!
Tonya
Thank you for all of the great reminders. Social media is really such a challenge.
Tonya
Thank you for all of the great reminders. Social media is really such a challenge for me.
Jessie Thomas
This is such a well thought out blog post, have have a beautiful website. Have a great day!
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Andrea
These were really helpful. I struggle with my consistency especially on Instagram. I’m going to commit to improving my consistency.
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Kayla DiMaggio
Thanks so much for these tips! I feel like social media is a revolving door and it is always good to know what to do and what to avoid!
Watery Home
Thanks for sharing. I didn’t know the importance of posting at particular times in the day, I’ve got to try this!
Naina Shinde
Thanks for sharing… Very useful content
Headphonesthoughts
The following unfollowing is so annoying. I have so many people who have done that too me. I wish people wound just stop doing it. Thank you for adding this to your list.
Kayla DiMaggio
I am so bad about sharing my posts on my stories, but I know I need to do it! Thanks for sharing!
Jimmy Clare
Engagement is key
Kisa Johnson
I used to be so much better at using social media, but then I really fell behind. I have to get back into the habit of being consistent and figuring out the best time to post things. Thanks for the reminders on all of these, I’m pretty much making all these mistakes lately. ^_^;
Kelly Krebs
Thank you so much for posting these tips! I definitely need to work on my timing. I need to focus more on when I’m posting rather than posting when it is convenient for me.
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