Are you looking for tips to grow your Facebook page? Then read this article for details.

Facebook is a major social media platform that businesses leverage to get more leads and clients for their businesses. It is only essential that you have a strategy on how to grow your Facebook page.

I have reached out to bloggers who use Facebook as a part of their marketing activities and asked them to share their tips on growing their Facebook pages, and they held back barriers while revealing their secrets, so much so that two bloggers share the same belief!

7 Important Tips to Grow Facebook Page

Join Facebook Groups

Facebook Groups are a terrific way to drive traffic to your website. You solve problems people face with their businesses while asking for solutions for yours. Various Facebook groups have daily threads to promote your blog and social media in multiple ways. It is also a way to be part of a community of like-minded bloggers.

You can also create your own group and build a community. Check out this awesome article by Neil Patel on the What, why, and How of Facebook Groups.

Facebook Videos

With video content garnering more traction as of now, a smart way to market your Facebook page is by incorporating videos. It is proven that Facebook videos have a higher organic reach compared to links and images. To make the most of this, create engaging videos that tie into people’s emotions and provide a clear call to action at the end.

The trick here is to make the first 4-6 seconds of your video enjoyable. Something that compels the viewers to keep watching. Don’t get caught up in promoting your brand alone. What you can do instead is try to build a connection with your audience. This will help you build a trustworthy relationship and drive more sales. Keep in mind to create shareable videos that include subtitles and are easy to understand.

Pro tip: Always end your video with a question. This will spark a conversation with your viewers and make them want to share your content.

The more people who interact with your content, the better. This implies that people are interested in your content, and the chances of Facebook promoting it are high.

Power of Videos

Ameya Mathur from TheTeenageBlogger says: One of the proven ways to boost your Facebook Page Engagement is by utilising the power of videos.

Yes, times are changing, and so are the trends.

According to some recent studies, videos on Facebook tend to perform the best in terms of reach and engagement. Also, a study by BuzzSumo claims that “videos now gain twice the level of engagement of other post formats on average”. This ultimately means that user behaviour is now becoming highly specific towards Facebook Videos rather than images.

Plus, Facebook is now working on directing more attention to videos than just images. With this, let’s now look at some important facts to consider while uploading videos to Facebook:

1. Use A HIGH-RESOLUTION VIDEO: This has an obvious meaning: the better the quality of the video, the better the response rate.

2. UPLOAD SQUARE DIMENSION VIDEOS: Experiments have shown that square videos have higher average views, completion rates, and engagement as compared to landscape videos. Moreover, square videos look perfect on mobile devices and are responsive.

3. Upload VIDEOS WITHOUT SOUND: Up to 80% of Facebook users react negatively when videos play with loud, unexpected sounds. This seems like odd behaviour; the truth is that most users avoid playing loud videos in public places or at work. The best option, in this case, is to add captions to the videos, for captions have been found to increase the view times of videos by 12%.

Users watch more than 100 million hours of Facebook videos each day.

So, the opportunity to grow your Facebook page through videos is apparent, but it is also unique. Using videos on Facebook, you can drastically boost the engagement rate by keeping your audience up-to-date; otherwise, you won’t experience its true potential!

Instagram Feed on Facebook Page

Daphne Reznik from Free At 50 says: As a new blogger, I am diving in deep with Facebook as my social media platform of choice. To this end, I’ve wanted to ensure I still have a presence on other platforms. Recently, I learned you could install your Instagram feed onto your Facebook business page! Go into your page’s settings, then scroll to “Templates and Tabs.” You’ll see Instagram as an option you can install. Follow the instructions to install the app provided. When completed, Instagram will display on your homepage.

When followers click on this, your feed will show up. For me, it is a drop-down selection on the “more” tab. It even displays your Instagram profile and whatever link you’ve included there.

Optimal Posting Time

Marie Tehillah from Ladies Make Money Online says: Make sure you know the best time to post on your page before creating content. When it comes to content that does well on Facebook, Blog posts or other articles are easy to share on Facebook. But I find that content that is funny and relatable is the one that encourages conversation, sharing, and laughter. For this reason, I tend to share funny memes that my audience can relate to or great quotes. The internet is full of them.

You can create your quotes and memes using simple tools like Canva. They make it easy to make your graphics, especially since they have templates set up for all social media sites. And if you find a quote that’s not yours, always give credit and tag the original person; you will get a better reach that way!

Facebook Business Pages – New Features

Joanne Hickling from Joanne Hickling says: A brand new update means Facebook Business Page “Likes” are being removed and instead only “Followers” will exist, which will give Page admins a much better understanding of who their fans are! Historically, a person who “liked” a Facebook Page could choose to unfollow it, meaning the Page’s content would be hidden from their newsfeed.

This new update means posts will be much more visible!

Also, for the first time, Facebook Pages will now have their own dedicated newsfeed, enabling them to engage in conversations, interact with their fans, and receive relevant Page and Group suggestions. Facebook will also be prioritising Page conversations on their followers’ news feeds by bumping their comments to the top of the comments section—yet more visibility for Pages!

Facebook Contests

Marnie Mogerman from Determined2Declutter says: Running a virtual business is hard work and requires long hours day in and day out. It is incredibly gratifying to share expertise and experience with others. Facebook business pages have provided an excellent platform for companies. Tips that can help your business explode on Facebook include contests and specials being posted. This encourages members to get involved and motivated to take part in contests and receive a giveaway. Specials are always a bonus, especially when a service can be costly.

If a service is more affordable, there is a better chance of purchasing it. These are a great way to retain clients for repeat business and gain new ones. In today’s day and age, where online businesses are becoming more common, you have to think outside the box to appeal to your audience with contests and specials. Remember to keep things fresh, fun, and original!

I hope these tips help you grow your Facebook page and get the results you want. Now start working on your page today.

Follow itisaditijain for actionable social media tips.

Other Resources:

7 Tips To Keep Your Business Consistent

7 Tips To Keep Your Social Media Up-To-Date

7 Social Media Tips You Should Know About (Round-up Post)

7 Important Social Media Mistakes To Avoid

7 Genius Ways To Repurpose Content (Bonus Tip)

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