Social media is a vital aspect of online marketing. If your business doesn’t have a social presence, it is losing on traffic and reach. Creating a social media page will not help your business if you’re not doing anything. You have to have the types of social media posts that are interesting, be consistent, engage with your audience, give what you receive or sometimes give more than you receive, be relevant and active. It is with all these efforts that you will grow your page and reach.