Instagram is THE place to be for your business. But are you making any strategy mistakes on Instagram?

Instagram now has over 3.5 billion active users on its platform which means if your business does not have a presence on it, you are losing out on some real opportunities for your business.

People are using social media now more than ever. People are now consuming more content because of the information outpour. People are not just using Instagram for leisure, they are using it to stay updated with the latest industry insights, learn a new skill, build a personal brand, get freelance offers and more.

In the run for using Instagram, you might be making these strategy mistakes on Instagram which is not good. Read on further to know more.

7 Strategy Mistakes On Instagram And How To Fix Them

Using Vague Username

Pick a username that is easy to read and understand – whether it’s a brand name, your name, an alias, or your business name. Keep it simple and avoid using any or too many numbers or punctuation marks like a dot or an underscore. It should be easy to remember and search.

Unclear Profile Picture

Unless and until you are a big brand that is recognized by their logo, stop using it. Stop using group profile pictures, a long shot of your portrait.

Keep it a clear headshot of your face. If you can infuse your brand colours as your background, better!

Not Optimising Instagram Bio

Your bio is the first thing someone reads when they land on your profile. You don’t have to be quirky or sarcastic here. Your bio’s work is to convince people what you do is genuine and get them to follow you. Try to keep it in pointers instead of sentences. Use emojis to break your pointers so it’s easy to read. Convert who you are, and what you do.

Not Using The Appropriate Link In Bio

There is only one place on your Instagram profile where you can put your link in bio. Make the most of it. Use it to drive traffic to your other channels like your blog, your Facebook group, your products page. Your call to action should match with the link. If you’re saying explore the product page, don’t direct them to your blog.

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Having Too Many Highlights

Yes, you read it right. Your highlights are a part of your bio and the most ignored part as well. You need to pay attention to it. Use 5-7 highlights at best. No one likes to scroll and scroll. Create customised covers for each highlight matching their contents. 

Not Utilizing Instagram Features

Instagram wants people to stay on Instagram. That’s the reason, Instagram is so fast to bring so many changes and updates to its app. Instagram doesn’t want its users to leave the channel. Try and use all of Instagram features like – single feed posts, carousels, IGTV, Going Live, Stories and Reels. Especially Reels. Reels have the power to blow up your Instagram Profile. Create Reels because Instagram is pushing it more and more.

Not Being consistent

Yes, it is being said time and time again but I’ll say it one more time – consistency is key. There is a reason why it is so overused because it works. You have to keep doing things to make it work. You don’t learn something in a day or a week or even a month. You don’t earn $1000 at your first job. Consistency doesn’t mean doing it every day. It means sticking to a schedule and following it. It can be anything you are comfortable with. You can always change it. 

There it is. The 7 strategy mistakes you’re making on Instagram and how to fix them. 

I hope this helps.

Check out other resources:

7 Tips To Keep Your Business Consistent

7 Tips To Keep Your Social Media Up-To-Date

7 Important Social Media Mistakes To Avoid

7 Strategy Mistakes On Instagram And How To Fix Them

Let me know your thoughts in the comments below.

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