Do you stand out on Instagram? Then read on to learn more.
Instagram is constantly changing and evolving its algorithm. It is only essential to stand out from the crowd. Your focus shouldn’t just be on your content strategy because if your profile isn’t optimised and discoverable, it will be very difficult for your content to find its place in the algorithm.
Your profile picture is more than just a picture. It describes the person behind the brand who will be speaking.
Don’t just write your name and walk away. Your name matters. People can search for you with your Instagram name. That’s like your place to put your SEO Skills into action. Mention what you do besides your name. For eg: Aditi➡️ Social Media Manager
My Instagram username has my name as well as what I do in my name. If someone searches with Social Media Manager, my profile can pop up in the search results.
Your bio is your prime real estate. Use it to your advantage. Your Instagram bio should evoke confidence and authority. Specify clearly who you are, what you do, and how you do it.
Your link in your bio is the only place you have where you can put a link to your landing page. You need to use it wisely. You can use the link to direct visitors to your blog, your Facebook page, your LinkedIn or Pinterest profile, your services page, and so forth. Use the right CTA, or you might end up not gaining anything.
Your Instagram Highlights are a part of your Instagram Bio. You cannot ignore it. They are highlights; a highlight is supposed to project something specific. Have no more than 5-7 highlights from your business and personal lives.
Instagram is and will always be a visual platform. It’s not required, but it helps if you have a visually appealing feed. It doesn’t mean you have to create out-of-the-box designs. It can be as simple as following a theme, like sticking to 3–4 brand colours, using the same fonts, or a grid pattern.
You show your reels on your feed, so your reels are a part of your aesthetic too. Yes, you can use a shot captured from your reel as your cover photo, but having a custom cover will make it look pretty neat and appealing too. You can easily design those using Canva.
That’s it. That’s all you have to do to stand out on Instagram.
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Check out other related resources:
7 Strategy Mistakes On Instagram And How To Fix Them
7 FREE Tools To Grow On Instagram
7 Genius Ways To Repurpose Content (Bonus Tip)
19 Comments
Marnie
Great tips! Especially about how to do a profile pic well. thank you! Marnie xx
Ivana
Great ideas! So simple yet effective.
Lenora
I recently saw a post about having a pic of yourself and not your logo as a profile pic. And it made so much sense. I changed mine from my logo to a pic of me. Lol I think it helped as far as engagement too.
Jean
great tips!
Natascha
Love this list! Such great tips!
Definitely still need to do the highlight on my IG profile! 🙂 thank you so much for sharing !
Deanna
Reels are always a mystery to me. I was wondering whether they needed a cover or not. I wasn’t sure what to put in my highlights either. I learned so much from this one blog post, thank you. ?
Sandra Ans
It is really hard to grow and stand out on Instagram!
Nevertheless, I love this platform and have found there many great bloggers I am connected now!
‘Derah
Good tips! I learnt something new, thanks.
Lani
Great tips! I will double-check my IG now
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Sangeeta Jain
I need to start using reel covers now!
Aditi Jain
Reel covers really make your feed more aesthetically pleasing
Suresh Kumar
Reels with covers really stand out!
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Jyoti Chaubey
Having the same brand colors really make it look that you have some consistency
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