Do you want to know what happens when you show up consistently on social media? Then this article is for you.
Without consistency, your social media presence is just a series of one-off posts that aim to get likes and comments without actually establishing a voice for your business. The world of social media moves at lightning speed, and by posting sporadically, you’re leaving engagement on the table in favour of convenience.
Social media marketing is an area of marketing that can be a little more difficult to measure. Usually, you don't know if the strategy you are using works or not until days or weeks after you've started. So, what do you do when you're looking at all of your analytics and aren't seeing the results you want? You're probably using the wrong strategies.
It's easy to say you're going to show up consistently on social media. Where most people fail is getting stuck in that feeling of always thinking about what to post next. The good news is that once you create social media accounts for your business and start posting consistently, you'll have less and less to worry about because you'll be building an audience. Your audience will tell you what they love and don't love. They'll tell you why they like certain posts and unfollow others.
A lot of bloggers struggle with consistency on social media. They wonder if it's worth their time if they should post more often, how to measure their engagement rate, and so much more. That's why I've put together a list of things that happen when you show up consistently on social media. I hope these tips will help and inspire you in some way.
Your engagement rate goes up
You get new followers and subscribers. Social media is a great way to build your e-mail list as well as connect with people who may become clients or leads for your business.
Your engagement rate goes up. People get used to seeing your face and interacting with you. They start to recognize and appreciate your contribution, which means they're more likely to respond to and engage with your content.
You discover valuable information about what your customers want and need from you. Spending time on social media allows you to learn more about the topics that people in your niche are interested in, as well as what type of information they want from you in the future (e.g., blog posts, infographics, videos).
Social media is for so much more than just sharing. It's about being present. It's about showing up. And it's about engaging with your community. These are all things you can do if you're posting regularly and interacting with your community. Being consistent on social media has many benefits, including:
Your audience will know what to expect from you.
You'll have a predictable schedule that allows you to share videos, blogs, and other content at regular intervals.
You become a valuable resource in your industry, which helps build connections and relationships.
Your community will get used to interacting with you regularly, which makes it easier for them to keep coming back every time they want to hear from you.
Your engagement rate will go up as people begin to engage with you more often.
You'll be able to monitor your progress and make adjustments as needed.
You'll create an audience that's ready for your next big project or product launch.
You create a place for yourself
Consistency means that people can count on seeing something interesting or helpful from you regularly. This is incredibly powerful in social media marketing, which is all about gaining visibility and getting people to notice your brand. When they see something helpful from you, they're more likely to want to learn more about who you are and what else you have to offer.
You bring out reactions from your audience
You show that your brand is listening. When you start responding to customers' tweets, links, questions, and concerns on Facebook, Instagram, and other platforms, they'll notice. And they'll appreciate it, which will make them more likely to want to interact with you in the future. You become part of their daily routine.
When people check out Facebook or Twitter first thing in the morning or last thing at night, they expect to see your brand there too. Sure, sometimes they're looking for something specific—maybe a deal or an announcement—but often they just like seeing your name in their feed because it makes them feel like they have something to relate to.
You build a relationship with your followers
You build trust when you post and share consistently. People get to know who you are and can trust what you have to say. When you're known for being consistent, it becomes a regular habit for your clients, and they will be used to checking in with you. You stay at the top of your ideal client's mind.
One of the best ways to generate leads is to stay top-of-mind with your ideal client. By showing up consistently on social media, it becomes a regular habit for them, so they are always coming back to see what's new. You become a thought leader—Social media is a great way to establish yourself as an industry expert in the blogosphere. When you consistently share valuable tips, it allows other blog owners to share your content with their audiences as well. Your content gets shared.
You have a tone of voice for your brand
When you're consistent with your posts, your audience develops expectations around how you'll interact with them. They know where they can find your updates, and they know what voice they'll hear when they engage with you. This is hugely valuable in establishing trust between you and your audience. They know that if they see a post from you, it's because some time has gone into creating it. It's not a form letter or automated advertising—it's the real deal from somewhere real.
Your audience knows YOU, in and out
There's no substitute for face-to-face interaction if you want to build relationships with people. The best way to stay consistent is to use a variety of platforms so that your followers can find you in multiple places without having to do too much searching. When people see your name in their newsfeeds regularly, they begin to recognize it and develop trust in what you have to say.
You build trust
The key thing to remember here is that consistency is key. As long as you can maintain a steady presence, your audience will get to know you and your business much better. They'll notice when you're not there and when you are. And as a result, they’ll trust you more, making it more likely that they’ll respond at a later date when there’s something they need. Don’t underestimate the power of social media—it can truly be an invaluable tool for business owners if they learn how to utilize it properly.
So this all boils down to a few simple conclusions: show up consistently. Take the time to genuinely engage with your audience, and you will start to reap the benefits almost immediately. However, don't expect instant results. Real engagement takes time and effort. Making a genuine connection takes time. The more you invest in this relationship, the more your audience will invest in you. The more you show up, the more invested in your presence people will become because they see that it's going somewhere. Now go out there and make something happen!
These are seven reasons that make it worth your while to show up every day, in addition to the obvious benefits of social media. The more you’re on your channel, the more you’ll come to know your target audience and the better you can serve them. If you’re looking for a place to start, take some time to find out which platforms ring true for you and your audience. Then roll up your sleeves and put in the work—the returns will be well worth it in the long run!
PIN IT!
