Tired of creating new content? Read this article to know about ways to repurpose content in different ways.
There is too much content available on the internet. You put a keyword in the search box, and Google gives you endless options to select and read. All different and unique in their way. At times, when you are working, there will be possibilities that you might exhaust your creative juices. You might think this is the limit and you cannot move forward anymore. But what you might not know this is when you check those articles, many of those articles are very similar. You might find they are talking about the same thing differently. You might feel that you have read it somewhere and you are right. You have read it somewhere. That’s called repurposing content.
Repurposing content is the art of using the same thing differently and uniquely. There are too many influences around you that you might clout your judgment and get sucked in the whirlpool and I want to tell you that it is all right. There is no harm in repurpose content as long as you know how to to do it.
And that is exactly what I’ll show you How to repurpose content in different formats.
7 Genius Ways To Repurpose Content (Bonus Tip)
Yes, Twitter is mostly used by Celebrities and Politicians, but it is still one of the most prominent Social Media Platform. The character limit for Twitter is 280 characters. Even if you’re not active on Twitter, you can still use it once in a while. You have a thought in your mind that you know you can talk more about? Put 2-3 lines of it in a tweet and share it on Twitter.
Screenshot and Post of Instagram
Now that your tweet is posted take a screenshot of it. Don’t put the whole screenshot. Crop and keep only the relevant part. Now share it on Instagram with some more explanation of it in the captions. Use pointers, Emojis, Paragraphs whatever you feel is right for that piece.
Elaborate more on a LinkedIn post
Now give it a professional approach and share the same content of it on LinkedIn. Support it with a personal experience or a case study or research more about that topic. See f you can find something new to it. If yes, don’t copy-paste that. (That’s a big No-No). Present it from your perspective. Why you think this way and what is your state of mind behind it.
Share on Facebook with a different angle
Now that professional approach is made, it’s time for a quirky or fun approach. Take that piece of content and give it a humorous tone. Add something witty to it. You can also support it with A GIF or a Meme.
Write an article about it
As you have now used the same content in a short, long, informative and humorous way, you now have all the ingredients you need to write a detailed post on it. Start with a simple introduction of two paragraphs and then write 7-10 pointers on it. Elaborate each point with 5-7 lines. Your article will be easy of 800-1000 words. Now I know it’s not at par with SEO guidelines, but it’s a start.
Create a carousel with different points
Your article is ready with pointers. Make a carousel with those points. Keep the first slide as the heading directing your audience to other slides. Put a call to action on the last slide. Write some description of the article in the caption.
Create a Reel or IGTV video
I know a lot of you guys are not that comfortable with getting in front of the camera. But I will say that try it out. If you don’t like it, you always have the option of going back. Record yourself with the points of your article. Keep it short and straightforward under 30secs for Reel and 90 seconds for IGTV. Give it a nice heading and a caption with relevant hashtags. You can also add music and other effects.
Tip: Try Inshot for editing your videos. I’ve heard it’s really good.
Additional Tip – Pinterest Pin
You can also use Pinterest to Generate traffic to your link. Create a Pinterest cover on Canva. There are many beautiful templates for you to choose from. Create a pin on Canva and give it a title and write a description for it. You can select the Heading and Caption from your article as well. Just modify and customise it a bit. Include hashtags and keywords that you people will use to search for. And upload it.
There you go! 7+1 post from one single topic.
I hope you will one less thing to worry about. Repurpose content in different ways and it will solve a lot of your content creating issues.
Let me what you think of it in the comments below and see you again in the next article.