Tired of creating new content? Read this article to learn about ways to repurpose content in different ways.
There is too much content available on the internet. You put a keyword in the search box, and Google gives you endless options to select and read. All are different and unique in their own way. At times, when you are working, there is a possibility that you might exhaust your creative juices. You might think this is the limit and you cannot move forward anymore. But what you might not know is that, when you check those articles, many of them are very similar. You might find they are talking about the same thing differently. You might feel that you have read it somewhere, and you are right. You have read it somewhere. That’s called repurposing content.
Repurposing content is the art of using the same thing differently and uniquely. There are too many influences around you that you might clout your judgement and get sucked into the whirlpool, and I want to tell you that it is all right. There is no harm in repurposing content as long as you know how to do it.
And that is exactly what I’ll show you: How to repurpose content in different formats.
7 Genius Ways To Repurpose Content (Bonus Tip)
Tweet Away
Yes, Twitter is mostly used by Celebrities and Politicians, but it is still one of the most prominent Social Media platforms. The character limit for Twitter is 280 characters. Even if you’re not active on Twitter, you can still use it once in a while. You have a thought in your mind that you know you can talk more about. Put 2-3 lines of it in a tweet and share it on Twitter.
Screenshot and Post of Instagram
Now that your tweet is posted, take a screenshot of it. Don’t post the whole screenshot. Crop and keep only the relevant parts. Now share it on Instagram with some more explanation in the captions. Use pointers, Emojis, paragraphs—whatever you feel is right for that piece.
Elaborate more on a LinkedIn post
Now give it a professional approach and share the same content on LinkedIn. Support it with a personal experience, a case study, or more research on that topic. See if you can find something new in it. If yes, don’t copy-paste that. (That’s a big no-no.) Present it from your perspective. Why do you think this way, and what is your state of mind behind it?
Share on Facebook with a different angle
Now that a professional approach has been taken, it’s time for a quirky or fun approach. Take that piece of content and give it a humorous tone. Add something witty to it. You can also support it with A GIF or a Meme.
Write an article about it
As you have now used the same content in a short, long, informative, and humorous way, you now have all the ingredients you need to write a detailed post on it. Start with a simple introduction of two paragraphs and then write 7–10 pointers on it. Elaborate on each point with 5-7 lines. Your article will be between 800 and 1000 words. Now, I know it’s not on par with SEO guidelines, but it’s a start.
Create a carousel with different points
Your article is ready with pointers. Make a carousel with those points. Keep the first slide as the heading, directing your audience to other slides. Put a call to action on the last slide. Write some description of the article in the caption.
Create a Reel or IGTV video
I know a lot of you guys are not that comfortable getting in front of the camera. But I will say that you should try it out. If you don’t like it, you always have the option of going back. Record yourself with the points of your article. Keep it short and straightforward—under 30 seconds for Reel and 90 seconds for IGTV. Give it a nice heading and a caption with relevant hashtags. You can also add music and other effects.
Tip: Try Inshot for editing your videos. I’ve heard it’s really good.
Additional Tip – Pinterest Pin
You can also use Pinterest to Generate traffic to your link. Create a Pinterest cover on Canva. There are many beautiful templates for you to choose from. Create a pin on Canva, give it a title, and write a description for it. You can select the Heading and Caption from your article as well. Just modify and customise it a bit. Include hashtags and keywords that people will use to search for. And upload it.
There you go! 7+1 posts from one single topic
I hope you will have one less thing to worry about. Repurpose content in different ways, and it will solve a lot of your content-creating issues.
Let me know what you think of it in the comments below, and I’ll see you again in the next article.
Ta-Da!
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52 Comments
Niraj
I love this article! It has given me a brilliant idea on how I can talk about few topics that i thought I couldn’t write 800 words on… thank you, Aditi for sharing these tips.
Joy Walker
Love this article. I am definitely bookmarking the post. Thank you
Lynne
This is really helpful, I love your colour palette. Its beautiful.
Nancy
This is a great article and very helpful as I just launched a new blog and don’t have time to engage on every social media platform! If I repurpose content then it may seem less daunting as content is usually what takes the longest to brainstorm. Thanks so much for sharing!
Adriane
Great tips! Recycling old content is key for people who can’t post everyday.
Salma
Great tips to follow, and really needed to read that now, thank you for sharing
Alyssa Hixenbaugh
Great tips! I definitely like the ideas of repurposing content multiple ways.
Keirsten
Lots of great tips and suggestions. I’ll have to try them out myself ?
Mike Worley
Great tips for all of us who hit the writer’s block occasionally.
Celeste
Love these tips! I’m a super big fan of repurposing content, and totally believe most blog posts can be reformatted for all forms of social media
Sarah
These are really helpful tips! I always forget about using LinkedIn, but really need to check it out more. Sometimes it gets hard to post new stuff so often!
Sarah
GREAT ideas. Sometimes I feel so stuck when trying to market to my audience but I know that is so key in getting yourself out there and noticed. Appreciate the tips!!
Setitra
These are some fabulous tips! Going to be using some now.
Thank you for sharing!
Setitra
Jeannie
such great tips!
Laia Feliu
Sometimes I struggle with updating old posts, I didn’t know how to do it! These tips are amazing, thanks for sharing!
Laura - livelybylaura.com
Creating blog posts can take so much time so it’s good to remember that they can be used on other platforms! I always forget about making Reels!
Freya Erickson
Really great tips, and it makes sense to repurpose content that we’ve spent time on!
Christine Perkin
What great advice! Thank you for sharing, I am saving and sharing!
Gail
Great tips! I only have an IG profile and a Pinterest account for my blog so I definitely need to repurpose some Pins into IG posts. The carousel tip is helpful. Thank you!
Stephanie
I certainly repurpose my posts as often as I can. It cuts down on my workload (work smarter, not harder, right?) and it helps fresh eyes see it and benefit from it. I like to utilize Pinterest and Twitter when I share an old article again. Sometimes Facebook as well, but that platform is very quiet haha! Great tips.
S
These are super useful. Thanks ??
Sarah Tucker
These are incredible tips – I need to get moving with Twitter! Thank you!
Diana | CozyHomeHacks
Nice article, I definitely repurpose content for Facebook posts!
Brandy
Great tips for those like me who are newer to blogging
Kimberlie
Thank you for sharing such excellent tips on how to repurpose old blog content. I would never have thought of creating a reel or sharing it on LinkedIn. Thank you.
Sarah Styf
Some good ideas here as I work to do just that. Trying to figure out how to get more of my content out there.
Ashley
This was one of the most helpful blog posts I have read in awhile. I took away something a little different, and that is how I saw how your tips could be utilized to help grow exposure for my blog content. I saved this on Pinterest for later and hope that others can benefit from your advice as well.
Sangeeta Jain
This is such a great article. Repurposing your content is soo important.
Aditya Jain
Great Tips!!! Sharing for future reference.
Jen
All great ideas! I especially like the idea of tweeting and then screenshotting to use elsewhere. Thanks!
Suresh Kumar
Repurposing content is really important. Saves a lot of time and efforts.
Tina Rach
These are great tips. Would definitely try them out for my older blog posts
Eva
These are really great tips, thank you for sharing. Definitely will use some of them!
Susan
Great article with lots of good reminders! Sometimes we get into routines and forget other possibilities! Thanks for sharing!
Merry Sari
Thank you for sharing these useful tips! I have so many contents that I need to repurpose I think. You’ve given me ideas on how to do it x
Wiola
Great tips! Another form of republishing content that comes to my mind is creating an ebook 🙂
Wiola
Great tips! Another form of republishing content that comes to my mind is creating an ebook 🙂
Wiola
Great tips! Another form of republishing content that comes to my mind is creating an ebook 🙂
Ally
Loved this post! I always forget about LinkedIn! I’ll definitely have to do this more! Thank you for sharing!
Nikita Gupta
Creating carousels is a good way. They have a higher chance of giving reach and impressions. Thanks for sharing this.
Jyoti
I love Pinterest and it helps me with my engagement.
Becca @ The London Lifestyle
Great ideas! I’ve been at a bit of a loss on what to share on social media during the pandemic so this has inspired me to share some old posts on Instagram & Facebook x
Ashly
Great post! I keep telling myself that I need to get a Twitter but I haven’t yet. That’s something I’m hoping to do soon
Sandra Ans
Great post! Thank you for all the tips and ideas!
Keirsten
Great ideas. So smart for when you’re struggling to think of new content too.
Thanks for putting this together ?
Jessie Thomas
Thank you so much for all the great tips, as a influencer this will really come in handy.
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Beauty Tips
Thanks a bunch for sharing this with all of us you really know what you are talking about! Bookmarked. Kindly also visit my site =). We could have a link exchange arrangement between us!
Ivana
Great ideas! I’ve been doing some of these and they are so beneficial 🙂
Miranda
Thank you for sharing all these tips and tricks! I can’t wait to try some of them.
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