Social media is not a place where you can just show up and expect people to flock to you. Social media is where you have to work at it, put in the time, and consistently deliver. People will come to you if they know what’s in it for them. The way to get people to know what’s in it for them is to be consistent across all social platforms.
What platform works best for your business? – Do some research before you dive into any of them.
Are there better places for your demographic?
Is Facebook your best bet because your demographic is more likely to be found there?
Or are they more likely to be on Instagram or Pinterest?
Find out where your customers are spending their time and focus on those platforms first. It’s okay if you don’t go everywhere right away, but pick one or two channels and focus there. It’s also okay if that channel changes over time based on your audience’s needs and wants.
There’s no need to be active on every single social media site out there, particularly if you’re a small business with limited resources. But do choose one or two platforms where you’ll post regularly and engage with followers.
If you’re not sure where to start, review the analytics for your website’s traffic. Chances are good that at least one social network will show up in the top three referral sources for your website traffic.
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