Want to learn time hacks for social media marketers? Then start reading!
Time is money, and it is always in short supply. In the world of social media marketing, time appears more like a weapon than a commodity. which means it was only a matter of time before someone compiled 7 genius time hacks for social media marketers. Now, listen. There are no quick fixes to social media marketing, but these tips will definitely help you spend your time wisely.
Social media can be an extremely time-consuming and demanding job, even for experienced marketers. But with a bit of planning, you can find ways to save yourself time on some of your marketing tasks and give yourself a better work-life balance. Between monitoring your social media platforms, posting content, listening for customer feedback, responding to comments and questions, and everything else that comes with managing social media accounts, there’s a lot of work to be done!
There are a lot of demands on your time as a social media marketer. You have to post content, monitor your performance, maintain relationships, and more—often with very few resources. If you can’t keep up, at least make the most of the time you do have by using these seven easy-to-implement social media marketing time hacks.
Batch your content
Social media can be time-consuming. From the time it takes to write, edit, and schedule your posts, to the time you spend interacting with your followers and responding to their comments and questions, social media can quickly eat up hours of your day.
Trying to do too much at once can backfire on you, so don't try to post every day or be too strict about it. The key is to work with your own habits. Try to create some type of rhythm that works for you and use that as a guide when you're warming up for the day's interactions.
Schedule ahead
It's tempting to just add all of your posts directly from either your desktop or mobile device in real-time, but this can get tedious - especially when you have multiple accounts that need regular updating, as most businesses do.
When you create content in batches, you can use it for multiple purposes at once. For example, if you are creating a video for your Facebook page, why not use that same video for your YouTube channel and blog? You can also write a blog post about the video at the same time and schedule it to go live in advance.
Use a scheduling app
If you are using multiple networks like Facebook, Twitter, and LinkedIn, then a scheduling app will save you time by allowing you to schedule posts across many platforms at once with just a few clicks. Metricool and Buffer are some of the most popular apps that allow you to schedule posts across multiple platforms as well as manage each network individually.
Maximise your mornings
Your body usually takes about a half-hour to wake up fully, and your mind takes about another 30 minutes to start functioning at full capacity. Use this time wisely by planning ahead for your day, so you can get the most out of every hour.
Create more than you consume
I bet you're like me—constantly checking your phone and spending hours on social media. It's not healthy for you, but it's even worse for your business.
Of course, there are some exceptions. If you need to research a topic or find inspiration on Instagram for a post, spend a few minutes doing so. But when it comes to marketing and actually creating content that will help you grow your business, create more than you consume.
Block your time
Block your time according to the task. Make sure you allow enough time for each task, such as designing posts or creating videos. Try to give yourself a realistic timeframe by taking into account the amount of work you have to do, the tools you need, and the amount of time it will take you to make the post.
Automate your social presence if you can
If you’re a small business with only one or two people managing your social media presence, automation can help you keep up without taking too much time away from running your business. If you’re using Hootsuite, for example, you can schedule posts in advance to go out at certain times of the day or on certain days of the week so that your followers don’t have to wait too long for a response from you.
Overall, the best time hack is to set aside dedicated time each week for social media marketing. It’s one thing about your business that you simply cannot skip out on. The other time hacks mentioned in this article can help you maximise those precious hours each week so that you don’t waste any time at all.
A social strategy is tricky to implement, even with ample free time to manage all of your accounts. Finding extra time in the day can be a challenge for those who are already working hard to keep up with their social media efforts. But these hacks can make a big difference when it comes down to actually implementing them and seeing what works best for your business.
Let me know what you think about the time hacks shared for social media marketers.
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