Want to read some of the best Marketing books? Then this is the article for you.
Marketing is not just putting yourself, your brand or your product online. It is much more than that. Marketing is about understanding the reader’s psychology, the client’s requirements and behaviour patterns, their buying approach, their mindset while making a purchase and more. While you will gain these insights after stepping into the industry, you need to have a basic idea of what it is and what is the process behind it.
I reached out to bloggers and asked them to suggest the best marketing book they’ve read and they were more than happy to share their suggestions in the article.
Read it and see if it can be your best marketing book too!
7 Best Marketing Books Every Marketer Must Read
Become A Brand by Sorav Jain
If you are looking to build a personal brand, then I would recommend Become a Brand by Sorav Jain. If you want to establish yourself as an expert on social media, then you need to build a personal brand online, because that’s where people will search for you. The book covers in detail building a presence on LinkedIn, Twitter, Instagram, Facebook, YouTube, Quora as well as a Personal Branding Blueprint for you to get started on your journey.
How Great Leaders Inspire Everybody To Take Action by Simon Sinek
Hari Dass from Go Big with Affiliate Marketing: The book I recommend for all marketers is start with why: how great leaders inspire everybody to take action by Simon Sinek. The reason for me recommending this book is its central theme and the core concepts explained in it. In my opinion, these concepts will serve as a strong foundation stone for every marketer to start their marketing journey.
First, I’ll explain what this book is about, and then I’ll get into why every marketer should read this book.
This book is all about how you can apply “why” in everything you do related to your business. For example. If you are getting started in the marketing career, you can ask why you are getting started in this career. That way, you can keep your focus intact, and move forward through difficult times.
Every marketer should read this book because when you know the power of starting everything with why, you’ll invariably achieve great results in whatever you do.
Cashvertising” by Drew E. Whitman and “Sell Like Crazy” by Sabri Suby
Noble Cyril from Build Good Business: Every seasoned marketer knows that their marketing success lies in their understanding of market dynamics and their clear understanding of what influences a buyer’s choice.
To figure out these two pillars of great marketing, I read so many books for marketers but two stood out for me – “Cashvertising” by Drew E. Whitman and “Sell Like Crazy” by Sabri Suby.
“Cashvertising” is an explosive piece that clearly explains some basic principles of buyer psychology and copywriting while “Sell Like Crazy” teaches sales conversion among other things.
Through these books, I understood that to have better sales, I’d need to clearly define who my buyers are, why people would desire any product, and craft my sales messages in a way that would trigger them to buy instantly.
These books opened my eyes to a buyer’s journey because identifying with his/her journey in the buying process would help me tailor my messages appropriately.
Crushing It! by Gary Vaynerchuk
Miranda Balogh from Miranda Balogh says: I highly recommend that all marketers read Crushing It! by Gary Vaynerchuk. In a nutshell, this book discusses the importance of leveraging branding and social media platforms to achieve online success.
Now that the world has been transformed by the global pandemic, having an online presence is more crucial than ever before. Therefore, this book is extremely relevant for online businesses. In Crushing It!, Gary Vaynerchuk breaks down major social media platforms such as Facebook, Instagram, and YouTube, by exploring case studies of individuals who have successfully built their brands on each platform.
He then offers insight into how entrepreneurs can strategically market their businesses on social media platforms by using creative and innovative ideas to stand out and capture people’s attention. This is definitely a digital marketing book for the modern era of business!
This Is Marketing by Seth Godin
And this book has helped me put certain things into perspective when laying the foundation of the course. Below I have shared some of the key takeaways.
– Marketing is not always about seeking attention all the time. Rather it is about identifying the underlying needs of the people and then providing them with a solution.
– When you create a product or a service, it is always important to keep in mind that you cannot please everyone. And because of this, you must focus all your efforts on a small group of people that find value in your product.
– In the current scenario where everyone has access to common marketing resources and there are multiple products that are fairly similar. Chances are slim to none that you will be able to sell a product by just describing its features. For people to resonate with your product, you need a compelling behind it that people can relate to.
– The work is not over once you have created the product. You have to be consistent and regular in your efforts towards improving your product by listening to your tribe and understanding them. All in all, be committed to the change you seek to make.
Having said that, This is an amazing book if you are want to go back to the fundamentals of marketing or are looking for a fresh perspective.
All Marketers Are Liars by Seth Godin
Roshunda from Ms Southernverse says: Do you have a story to tell? The book, All Marketers Are Liars by Seth Godin is an excellent read for those that are new to running and marketing a business. Seth talks about how you can connect with others through the art of storytelling. He also explains how being an authentic storyteller while showcasing the benefits of the product or service that you’re marketing is what your business strategy should be geared towards. Also that people love hearing a good story around the product, versus using gimmicks to sell a product. Additionally, Seth gives examples of the good and the bad stories that companies tell to market their business.
Don’t let the title of the book fool you either, he’s not saying that marketers are liars per se, but rather that the consumer lies to themselves about the products they’re buying because of the “worldview” concept. So, if you are looking for excellent guidance on how to market your business, then this is the book for you.
Traffic Secrets by Russel Brunson
Ruchi Gupta Pathak from Evankimedia says: One of my favourite marketing books is Traffic Secrets by Russel Brunson. I can recommend this book to anyone who is in marketing and wants to drive more traffic to his/her online business. Good quality traffic is the holy grail for any thriving business, and this book not only helps entrepreneurs find their ideal customers but also learn the art of bringing evergreen traffic to their website.
Hope you like these books and will read them soon.