Want to read some of the best Marketing books? Then this is the article for you.
Marketing is not just putting yourself, your brand, or your product online. It is much more than that. Marketing is about understanding the reader’s psychology, the client’s requirements and behaviour patterns, their buying approach, their mindset while making a purchase, and more. While you will gain these insights after stepping into the industry, you need to have a basic idea of what it is and what the process behind it is.
I reached out to bloggers and asked them to suggest the best marketing book they’ve read, and they were more than happy to share their suggestions in the article.
Read it and see if it can be your best marketing book too!
7 Best Marketing Books Every Marketer Must Read
Become A Brand by Sorav Jain
If you are looking to build a personal brand, then I would recommend Become a Brand by Sorav Jain. If you want to establish yourself as an expert on social media, then you need to build a personal brand online, because that’s where people will search for you. The book covers in detail how to build a presence on LinkedIn, Twitter, Instagram, Facebook, YouTube, and Quora, as well as a Personal Branding Blueprint for you to get started on your journey.
How Great Leaders Inspire Everybody To Take Action by Simon Sinek
First, I’ll explain what this book is about, and then I’ll get into why every marketer should read it.
This book is all about how you can apply “why” to everything you do related to your business. For example. If you are getting started in the marketing career, you can ask why you are getting started in this career. That way, you can keep your focus intact and move forward through difficult times.
Every marketer should read this book because when you know the power of starting everything with why, you’ll invariably achieve great results in whatever you do.
Cashvertising” by Drew E. Whitman and “Sell Like Crazy” by Sabri Suby
Noble Cyril from Build Good Business: Every seasoned marketer knows that their marketing success lies in their understanding of market dynamics and their clear understanding of what influences a buyer’s choice.
“Cashvertising” is an explosive piece that clearly explains some basic principles of buyer psychology and copywriting, while “Sell Like Crazy” teaches sales conversion, among other things.
Through these books, I understood that to have better sales, I’d need to clearly define who my buyers are and why people would desire any product, and craft my sales messages in a way that would trigger them to buy instantly.
These books opened my eyes to a buyer’s journey because identifying with his or her journey in the buying process would help me tailor my messages appropriately.
Crushing It! by Gary Vaynerchuk
Miranda Balogh from Miranda Balogh says: I highly recommend that all marketers read Crushing It! by Gary Vaynerchuk. In a nutshell, this book discusses the importance of leveraging branding and social media platforms to achieve online success.
Now that the world has been transformed by the global pandemic, having an online presence is more crucial than ever before. Therefore, this book is extremely relevant for online businesses. In Crushing It!, Gary Vaynerchuk breaks down major social media platforms such as Facebook, Instagram, and YouTube by exploring case studies of individuals who have successfully built their brands on each platform.
He then offers insight into how entrepreneurs can strategically market their businesses on social media platforms by using creative and innovative ideas to stand out and capture people’s attention. This is a digital marketing book for the modern era of business!
This book has helped me put certain things into perspective when laying the foundation of the course. Below, I have shared some of the key takeaways.
Marketing is not always about seeking attention. Rather, it is about identifying the underlying needs of the people and then providing them with a solution.
When you create a product or a service, it is always important to keep in mind that you cannot please everyone. And because of this, you must focus all your efforts on a small group of people who find value in your product.
In the current scenario, everyone has access to common marketing resources, and multiple products are fairly similar. The chances are slim to none that you will be able to sell a product by just describing its features. For people to resonate with your product, you need a compelling story behind it that they can relate to.
The work is not over once you have created the product. You have to be consistent and regular in your efforts towards improving your product by listening to your tribe and understanding them. All in all, be committed to the change you seek to make.
Having said that, This is an amazing book if you want to go back to the fundamentals of marketing or are looking for a fresh perspective.
All Marketers Are Liars by Seth Godin
Roshunda from Ms Southernverse says: Do you have a story to tell? The book, All Marketers Are Liars by Seth Godin is an excellent read for those who are new to running and marketing a business. Seth talks about how you can connect with others through the art of storytelling. He also explains how being an authentic storyteller while showcasing the benefits of the product or service that you’re marketing is what your business strategy should be geared towards. Also, people love hearing a good story about the product rather than using gimmicks to sell it. Additionally, Seth gives examples of the good and bad stories that companies tell to market their businesses.
Don’t let the title of the book fool you either; he’s not saying that marketers are liars per se, but rather that the consumer lies to themselves about the products they’re buying because of the “worldview” concept. So, if you are looking for excellent guidance on how to market your business, then this is the book for you.
Traffic Secrets by Russel Brunson
Ruchi Gupta Pathak from Evankimedia says: One of my favourite marketing books is Traffic Secrets by Russel Brunson. I can recommend this book to anyone who is in marketing and wants to drive more traffic to his or her online business. Good-quality traffic is the holy grail for any thriving business, and this book not only helps entrepreneurs find their ideal customers but also teaches the art of bringing evergreen traffic to their website.
I hope you like these books and will read them soon.