Are you thinking about starting a blog? Then you need to consider these things before starting a blog.
First things first, what is a blog?
A blog is an online place where you share information and your thoughts regarding a particular topic. A blog can be anything – a website, a social media page on Instagram, A Facebook group, or a profile on LinkedIn. A blog does not necessarily have to include a monetary or financial investment, but you do need to spend a fair share of your time to grow your blog.
Now that we have cleared what is a blog, you need to know why it is important to make a blog?
The need for a personal brand is increasing day by day. To stand out, to show your thoughts, practice your skills are just a few reasons why people create blogs. A blog can act as a side income, a portfolio to show your clients to get leads for your business, establish yourself as an authority, a case study for your jobs and so on.
Creating a blog is easy but maintaining it is hard. You need to put your best foot forward, be consistent, provide value, solve issues your ideal reader faces and more.
Ask yourself these questions, before thinking about making a blog, which will help you a lot of time down the lane.
The first and the simplest question you need to ask is Why are you creating a blog? What is the reason or the purpose for putting your time and energy behind it? Are your reasons good enough to work on this project?
Next, you need to think about what kind of content you want to put out there?
Will it be:
Short and Crisp blogs
Social Media Posts
After deciding what kinds of posts you want to share, you need to come up with a list of topics you will be sharing your expertise on. Even if you think you have enough content, it is not. Sooner than you think that content bank will run out because, while your ideas might be great and interesting, not all ideas can be converted into shareable content.
How many times will you post?
If it is a website, then how many articles in a week? And if it is social media, how many times will you post? Only weekdays and no weekends, Every alternate day, thrice a week, daily? You must make your schedule around this and see what will fit and what does not.
You cannot be online without using any mobile application or a website or a tool that helps you with your day. Make a list of the tools that you can think of which will help you in your blogging journey. Then check whether they have a free version or a paid/premium/pro version? Will the free version be enough?
My recommendation: Stick to free tools in the beginning. There are lots of options available for all the tools you can think of. Try them out and then decide if you need an upgrade on them.
Now think about whether this is just a phase or are you serious about it? Do you want to work on it as a side hustle or take a full-time role in this? If you are going full time, then what about your finances? Do you have the budget to allocate to a paid resource? Because starting a blog is donning many hats like content creation, graphic design, promotion, selling, maintaining work-life balance and more.
Then ask do you have enough to sustain for 6 months. Because 6 months is the minimum you will need to establish your blog and business before you start to see some reach. Yes, some people achieve it sooner, but then that all depends on your strategy and work style.
There are a lot of different platforms for different industries and sectors? YouTube is for video creators, Pinterest is for blogging reach and traffic, Instagram and Facebook are visual platforms. Think and research about where your ideal customers (people you want to target hang out) are and focus on that. Be active on 2-3 platforms at the most.
There is more to starting a blog, but this is the beginning of the start. Take some time out and start writing or thinking about all the things that are in the article and only after that take the step of starting a blog.
If you just start without any research or strategy, then that is just spending extra time on things you should not be because once you start, your sole focus should be on growing and establishing yourself as an authority.
Some resources for you that will help:
7 Tips To Keep Your Business Consistent
7 Tips To Keep Your Social Media Up-To-Date
7 Important Pinterest Marketing Tips
7 Easy Ways To Get More Reach For Your Blog
Hope this helps.
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So true! There is a lot that goes into the makings of a blog.
Nice Post! Something to think about
These are great suggestions to starting a blog. A blog is a great release and use of information and experience.
Lots of helpful information. Thanks for sharing!
Great tips for starting a blog! I’ve had mine up and running for a while now, and started a Facebook page t go with it. Now I need to get started on Pinterest.
Karen | Online Blog & Business Help
Fantastic points here! Starting a blog should definitely take some planning before jumping in!
So much truth! A lot of sites make it sound so easy and “anyone can do it” but blogging is a whole commitment. People need to be prepared
This was super helpful! Thank you for sharing!
Knowing your blog schedule really is good to know before starting a blog. I unfortunately did do this and did not have a consistent blog schedule the first few months. I have definitely learned now to have a good schedule.
Jojo Reyes Jr
Good tips to starting a blog, especially for beginners.
Great advice about which platforms to use (still struggling with that!) and where to get resources… I prefer going and seeing places first hand.. so much harder to use other people’s advice.. I need the first hand experience!
Great advice. Starting a blog is a serious business. Consider everything before moving in
These are very helpful tips and points to consider! Especially the platforms like Pinterest, Instagram Etc. I think these are so important for getting the blog out there! I use Instagram the most.
Being clear on why do you want to start a blog is key. It’s helpful to keep you on track and not give up when things get difficult.
Is it temporary or permanent and which platform helps a lot and also the why’s while blogging is not an easy task it is fulfilling at the same time.
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I like how these tips are really good and practical. I also love how it all starts with a why. Everyone has to find their why.
Lots of great tips here! I’m sure beginner bloggers will appreciate all of this information.
I love that you highlighted that people need to really think if this is a temporary whim or a long-term commitment. Blogging with the intention to make money is a long-form game. It takes a lot of time and has a considerable learning curve. You need to be committed and realistic in order to succeed.
Great tips there
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