Want some Important Pinterest Marketing Tips? Read on to know more.
Pinterest Marketing is a great way to boost your website traffic and get a high number of visitors. Pinterest is not just a social media platform, but it is also a search engine. It can help with personal branding, visibility, promotion, sales and more. Like every social platform, Pinterest marketing requires efforts and dedication. This article contains many Pinterest marketing Tips for you.
I reached out to experts who are well versed with Pinterest Marketing and asked them what their best Pinterest Marketing Tips are and I curated it all for you. Check out the article below and implement these in your Pinterest Marketing Strategies.
7 Important Pinterest Marketing Tips
Create Pinnable Images
I say: Make sure your blog has a minimum of 3 Long Pinnable Images. Pinterest likes long pins. The pins should be in the ratio of 2:3, i.e. 1000*1500. Not many people who will come to your blog or article will have the time to read it at that very moment. Sometimes, they will scan it and would want to leave. Now, you have to keep the attention of the reader to your site.
Have you seen articles with read later text? You can either bookmark it or Pin it for later. Make your readers pin it. Create long images with text and beautiful photos. You can use Canva for creating long images and Stock Photo websites like Pexels or Pixabay.
Use Your Keywords On Your Pin
Anjali Kay from This Splendid Shambles says: As Pinterest is a visual search engine, it can ‘read’ the text that is on your Pins. This means that as well as using keywords in the title and description, you need to keep your keywords in mind when you’re designing your Pin.
If you’re creating a Pin which leads people to a blog post about Pinterest tips, for example, having the words ‘Pinterest Tips’ on your Pin will be picked up in the search. Because Pinterest ‘reads’ the Pin, you need to have easy-to-read text, as cursive script makes it harder for Pinterest and users alike to read the Pin. When you have that key phrase in the title of the Pin, in the description AND on the Pin itself, there’s more chance it’s going to be shown at the top of the search results, resulting in more traffic.
Create SEO Optimized Boards
Dane Asmone from Learning Hacks says: Having SEO Optimized Keywords included in your Pinterest Board Title and Description gives a good user experience for people visiting your Pinterest account and make you look more professional. It also increases visibility to your content and helps drive organic traffic to your website.
Creating an attractive board cover to go along is highly recommend too. Your Board cover should have brand specific colors and should tell the reader what this board is about in a few words.
Board Covers Images can be created using Canva.
Pinning to boards which are SEO optimized is always better for your pins to perform than that of a board which doesn’t have them.
Join Community or Group Boards
Nisha from Inspiresn says: This is a great Pinterest marketing strategy to help your content reach a wider audience. Pinterest has this incredible feature wherein the owner of a board can invite other bloggers to contribute their pins. These boards are called community or group boards. To find group boards, look for bloggers in your niche, with a great following to see if they own a group board. They usually have rules that one must follow to join the board. You may have to email the board owner, fill a form, and follow them.
After your request is reviewed and approved, you become a part of the group board. You can start pinning your pins, as well as those of others on the group board. This strategy helps your content to be visible to a new audience. Ultimately this will help gain traffic to your site and promote your business.
Create More NEW Pins, Less Repins
Karen Whitfield from Online Blog and Business Help says: Are you still repinning your old Pinterest pins? Since the last big algorithm change, we content creators are no longer supposed to repin our old pins.
Pinterest has recently said: “Pinterest encourages creators to publish new, original content on a regular basis as the best way to build an audience on Pinterest. We encourage new publishing over Saving others’ or your own already pinned content.” Basically, Pinterest is giving more exposure to brand new pins over repins.
You can still repin the same URL (the same blog post) multiple times. They just want new pin images for those old posts. I use pin templates to speed things up. You should find NEW pin images get better impressions than images you’ve already pinned. It can take weeks to months for a pin to gain traction. Be patient and your fresh pins should pay off over time!
Different Pin titles
Stephy George from The Creative Muggle says: The most common problem many bloggers have is not getting enough clicks to their Pins. We talk about creating eye-catching Pins. But you also need to write strong headlines. Today I am going to share an amazing hack to craft powerful headlines. The key idea is to have different Pin titles. You should not use the same title for your blog post and your pin. Pinterest Pin titles should be fun and creative.
You can add Pinterest keywords but make sure you talk to your audience through your pins. So how can you do that? Use Buzzwords. Words that make your audience feel that you’re trying to help them.
For example, if your blog post title is “Best tips to get traffic to your blog”. Change your words a little when you write a Pinterest Headline. So something like – “Insanely Easy ways to get traffic to your blog that nobody told you about”. Notice, I didn’t say “easy” or “best” I used the word “Insanely easy” to make my title appealing and interesting to the audience. And “ that nobody told you about” I added to let them know this is a unique tip. So next time when you create pins spend some time creating powerful headlines.
Treat Pinterest like a visual search Engine
Päivi Meriläinen from Delight Digital Direction says: My favorite social media profile for my blog is Pinterest. I love this platform because it is a place for happiness, inspiration, and new ideas. Pinterest is pretty popular among bloggers, and it’s like a huge international library where you can find all kinds of things. For example, food recipes, fashion and beauty tips, seasonal ideas, blogging tips, and so much more.
Another great thing for bloggers who are using Pinterest is the traffic that comes from it. Pinterest pins have a longer time window to drive traffic than other social media. Your older pins can drive traffic to your blog still after years of posting it. That’s because Pinterest is not the place of FOMO (fear of missing out) and about current statuses. Feel free to follow and connect with me on Pinterest. I love to get new insights, and of course, all kinds of tips and tricks. I wish you all happy pinning!
Hope you found these Pinterest Marketing Tips useful and will use it to grow your Pinterest Page.
Checkout this article on how to keep your social media updated.
What are the other Pinterest Marketing Tips you follow? Share in the comments below.