7 Important Pinterest Marketing Tips

Want some Important Pinterest Marketing Tips? Read on to learn more.

Pinterest Marketing is a great way to boost your website traffic and get a high number of visitors. Pinterest is not just a social media platform; it is also a search engine. It can help with personal branding, visibility, promotion, sales, and more. Like every social platform, Pinterest marketing requires effort and dedication. This article contains many Pinterest marketing Tips for you.

I reached out to experts who are well-versed in Pinterest Marketing and asked them what their best Pinterest Marketing Tips are, and I curated it all for you. Check out the article below and implement these in your Pinterest Marketing Strategies.

7 Important Pinterest Marketing Tips

Create Pinnable Images

I say: Make sure your blog has a minimum of three Long Pinnable Images. Pinterest likes long pins. The pins should be in the ratio of 2:3, i.e., 1000*1500. Not many people who will come to your blog or article will have the time to read it at that very moment. Sometimes, they will scan it and want to leave. Now, you have to keep the reader’s attention on your site.

Have you seen articles with read-later text? You can either bookmark it or Pin it for later. Make your readers pin it. Create long images with text and beautiful photos. You can use

Have you seen articles with read-later text? You can either bookmark it or Pin it for later. Make your readers pin it. Create long images with text and beautiful photos. You can use Canva for long images and Stock Photo websites like Pexels or Pixabay.

Use Your Keywords On Your Pin

Anja​​​li Kay from This Splendid Shambles says: As Pinterest is a visual search engine, it can ‘read’ the text that is on your Pins. This means that as well as using keywords in the title and description, you need to keep your keywords in mind when you’re designing your Pin.

If you’re creating a Pin that leads people to a blog post about Pinterest tips, for example, having the words ‘Pinterest Tips’ on your Pin will be picked up in the search. Because Pinterest ‘reads’ the Pin, you need to have easy-to-read text, as the cursive script makes it harder for Pinterest and users alike to read the Pin. When you have that key phrase in the title of the Pin, in the description, AND on the Pin itself, there’s a higher chance it’s going to be shown at the top of the search results, resulting in more traffic.

Create SEO Optimised Boards

Dane Asmone from Learning Hacks says: Having SEO-optimised keywords included in your Pinterest Board Title and Description gives a good user experience for people visiting your Pinterest account and makes you look more professional. It also increases the visibility of your content and helps drive organic traffic to your website.

Creating an attractive board cover to go along with it is highly recommended too. Your Board cover should have brand-specific colours and should tell the reader what this board is about in a few words.

Board cover Images can be created using Canva.

Pinning to boards that are SEO-optimised is always better for the performance of your pins than that of a board that doesn’t have them.

Join Community or Group Boards

Nisha from Inspiresn says: This is a great Pinterest marketing strategy to help your content reach a wider audience. Pinterest has this incredible feature wherein the owner of a board can invite other bloggers to contribute their pins. These boards are called community or group boards. To find group boards, look for bloggers in your niche with a great following to see if they own a group board. They usually have rules that one must follow to join the board. You may have to email the board owner, fill out a form, and follow them.

After your request is reviewed and approved, you become a member of the group board. You can start pinning your own pins as well as those of others on the group board. This strategy helps your content become visible to a new audience. Ultimately, this will help you gain traffic to your site and promote your business.

Create More NEW Pins, Less Repins

Karen Whitfield from Online Blog and Business Help says: Are you still repinning your old Pinterest pins? Since the last big algorithm change, we content creators are no longer supposed to repin our old pins.

Pinterest has recently said: “Pinterest encourages creators to publish new, original content regularly as the best way to build an audience on Pinterest. We encourage new publishing over Saving others’ or your already-pinned content.” Pinterest is giving more exposure to brand-new pins than repins.

You can still repin the same URL (the same blog post) multiple times. They just want new pin images for those old posts. I use pin templates to speed things up. You should find that new pin images get better impressions than images you’ve already pinned. It can take weeks or months for a pin to gain traction. Be patient, and your fresh pins should pay off over time!

Different Pin titles

Stephy George from The Creative Muggle says: The most common problem many bloggers have is not getting enough clicks on their Pins. We talk about creating eye-catching Pins. But you also need to write strong headlines. Today I am going to share an amazing hack to craft powerful headlines. The key idea is to have different PIN titles. You should not use the same title for your blog post and your pin. Pinterest Pin titles should be fun and creative.

You can add Pinterest keywords, but make sure you talk to your audience through your pins. So how can you do that? Use Buzzwords. Words that make your audience feel that you’re trying to help them.

For example, if your blog post title is “Best tips to get traffic to your blog”. Change your words a little when you write a Pinterest Headline. So something like “Insanely Easy Ways to Get Traffic to Your Blog That Nobody Told You About”. Notice, I didn’t say “easy” or best.” I used the word “Insanely easy” to make my title appealing and interesting to the audience. And “that nobody told you about,” I added, to let them know this is a unique tip. So next time you create pins, spend some time creating powerful headlines.

Treat Pinterest like a visual search Engine

Päivi Meriläinen from Delight Digital Direction says: My favourite social media profile for my blog is Pinterest. I love this platform because it is a place for happiness, inspiration, and new ideas. Pinterest is pretty popular among bloggers, and it’s like a huge international library where you can find all kinds of things. For example, food recipes, fashion and beauty tips, seasonal ideas, blogging tips, and so much more

Another great thing for bloggers who are using Pinterest is the traffic that comes from it. Pinterest pins have a longer time window to drive traffic than other social media. Your older pins can still drive traffic to your blog after years of posting. That’s because Pinterest is not the place for FOMO (fear of missing out) and current statuses. Feel free to follow and connect with me on Pinterest. I love to get new insights and, of course, all kinds of tips and tricks. I wish you all happy pinning!

I hope you found these Pinterest Marketing Tips useful and will use them to grow your Pinterest Page.

Check out this article on how to keep your social media updated.

What are the other Pinterest Marketing Tips you follow? Share in the comments below.

Follow itisaditijain for actionable social media tips.


Aditi Jain

Learn the secrets of growing your social media from an actual Social Media Manager!


January 9, 2021 7:07 pm

Great tips. Thank you for sharing such a detailed and accurate information

Miranda Balogh
January 9, 2021 8:15 pm

These are all excellent tips! I definitely agree that making more fresh pins and reducing repins is one of the major strategies to implement, as it has helped my Pinterest account grow a lot these past few months. Thanks for sharing!

Jade Page
January 10, 2021 11:34 pm

So many helpful tips, I need to work on my descriptions and headlines for pins.

January 10, 2021 11:34 pm

These are very helpful tips! Thanks so much for sharing, excited to start implementing them!!

January 11, 2021 4:53 am

Thank you so much for sharing. These tips will be very helpful as I am starting my blogging journey.

Dane Asmone
January 11, 2021 10:38 am

This is a very useful list of interest tips, summarising the important points and factors for success on Pinterest.

January 11, 2021 2:58 pm

I’m in awe with your tips! I have to level up my Pinterest skills. More content like this please! 🙂

January 13, 2021 11:34 am

Very useful tips Aditi! I am going to work on SEO for the existing Pins I have. Bookmarking your blog for future tips!

January 29, 2021 11:00 pm

I struggle immensely with understanding the ins and outs of pinterest, so this article is very valuable to me. In fact, I’ve copied the link & put it in the notes section of my phone so I can come back & review. Thank you for this read! ♡

Kaitlyn Rowe
February 6, 2021 5:41 am

Aditi, I have been going crazy trying to boost my page views and traffic for my blog. I know that my 2 main focuses to help me with that are SEO and Pinterest. I have been stressing with Pinterest for a good bit now and I’m glad I came across your blog post about tips on how to use Pinterest. It’s very helpful and I thank you and applaud you for the amazing work that you do.

Sangeeta Jain
February 21, 2021 6:36 pm

Pinterest works wonders. Thanks for sharing these tips!

Aditya Jain
February 21, 2021 8:22 pm

Recently started working on my pinterest account and these are great tips. Thanks for sharing

Suresh Kumar
February 23, 2021 9:27 am

Pinterest marketing needs to be taken seriously. Thanks for sharing.

Alyssa Hixenbaugh
February 23, 2021 10:33 pm

Lots of great information! Thanks for putting this post together. 🙂

Nikita Gupta
February 28, 2021 4:22 pm

Pinterest Marketing is so underrated. It is a great way to get more traffic and reach.

February 28, 2021 6:55 pm

Pinning on Pinterest boards really boasts your traffic

March 2, 2021 12:38 am

Good tips! I am still trying to figure out how to get clicks through to my blog from Pinterest-hopefully some of these things will help. Thanks for sharing.

March 2, 2021 1:30 am

Great tips that I probably need to follow a bit more!

March 2, 2021 1:55 am

These are great tips! especially with Pinterest’s algorithm changes.

Jen Keefe
March 2, 2021 10:51 am

Pinterest overwhelms me and so I always avoid it! Eek! I see its value and I need to make a strategy for it. I really love the tip about making the Pinterest headline different from blog post title and catchy. Thanks for rounding up these great tips!

March 8, 2021 8:54 pm

Great post and suggestions for using Pinterest – one of my favorite social media platforms. I didn’t realize it’s a no no to re-pin old pins, which I do occasionally. Will definitely stop this and create a new one in the future. Thanks for the great tips! 🙂

March 8, 2021 11:53 pm

Pinterest is so tricky! I needed these tips! Thank you so much! I especially love how you said to think of it as a search engine. Great mindset shift to have! Thanks! ❤️

March 25, 2021 6:10 pm

Very helpful tips which I am going to put into practice. I think you can do great with Pinterest if you do it the right way. These tips will certainly help. Thanks for sharing.

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May 29, 2021 11:55 pm

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July 7, 2021 8:43 pm

Creating SEO Optimized boards is everything. I didn’t really think boards mattered so much at first. Then I took a Pinterest course and learned that you should add all frequently searched keyboards relevant to the board in the description and it’s helping me a lot!

July 7, 2021 9:47 pm

These are fantastic thank you!

Linda Egeler
July 7, 2021 11:26 pm

Turns out I need to learn about Pinterest! Your describing it as a search engine motivates me to get more on top of it. I need to learn more about long pins. Here’s a question: I’ve had a personal Pinterest account for years that I’m not particularly active on. Do I need to set up a whole new account just for my travel blog?

Aditi Jain
July 7, 2021 11:59 pm

It depends, if your personal Pinterest account doesn’t have a lot of content, you can make your current boards secret and convert it to a business account. If you don’t want to go through the hassle, you can altogether create a new account. But that will again require you to manage and handle two accounts. So unless you can do that, I would suggest the first option. Make your personal boards secret and optimise it for your travel account.

Briana | Next Destination Unknown
July 8, 2021 4:07 am

These are definitely helpful Pinterest tips! It’s so important to focus on creating more NEW pins and less re-pins. Well said!

Jennifer Record
July 8, 2021 7:17 am

I’ve been having a hard time with group boards.. thank you for the tips!

Elise Ho
July 8, 2021 8:08 am

Pinterest has shifted quite a bit over the years. As of late, I have found it less enjoyable but perhaps these tips will change that feeling.

July 14, 2021 2:05 am

This is sooo beneficial and helpful! I’m still trying to find my feet in linking my blog with Pinterest properly, I’ll be needing to use your tips ?

July 17, 2021 6:18 am

This is so useful!! I’ve only just started out so will use all these tips when starting on pinterest. thank you!! Marnie xx

AnJuan Thomas
July 17, 2021 11:20 pm

Before reading this post, I had basically cast Pinterest off as a way to expand the reach of my blog in the social media stratosphere. I figured it was just a site where people (mostly women) posted pictures of wedding dresses, hairstyles, and other stuff to give people ideas of styles and such. I now know that I got it all wrong. Your tips may be a game-changer for me if I decide to add Pinterest to my social media roster…something I’m strongly considering. Thank you for this post.

July 17, 2021 11:38 pm

You have inculcated some really helpful points in this article. Good one.

July 18, 2021 12:40 am

I started using keywords on my pins and it’s helped so much!

July 18, 2021 11:44 pm

Great tips that are easy to understand 🙂

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July 24, 2021 12:33 am

Such a great roundup of Pinterest Marketing Tips! I’m so guilty of not pinning enough. I love the tip about the buzzwords. I’m trying to pull SEO sections out of my blog post to optimize for Pinterest to make it easier on myself. I’m going to add in some more buzz words now too. ?

DeShena Woodard
July 24, 2021 1:19 am

I like your suggestions for making pin titles different from the blog post title. I typically make at least one pin with the blog post title, but now I’m thinking that I might not do that anymore.

July 24, 2021 8:53 am

I totally agree with using different and fun pin titles to help capture different (and more) types of readers. You can get the same message across so many different ways by changing tone, positive vs negative, asking a question, and more!

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